Multinational companies bribing their way into foreign markets go largely unpunished, and victims’ compensation is rare, according to new report. Credit: Ashwath Hedge/Wikimedia Commons
By Baher Kamal
MADRID, Dec 6 2022 (IPS)
In these times when all sorts of human rights violations have been ‘normalised,’ a crime which continues to be perpetrated everywhere but punished nowhere: corruption is also seen as a business as usual. A business, by the way, that relies on the wide complicity of official authorities.
“Corruption attacks the foundation of democratic institutions by distorting electoral processes, perverting the rule of law and creating bureaucratic quagmires whose only reason for existing is the solicitation of bribes.”
“Much of the world's costliest forms of corruption could not happen without institutions in wealthy nations: the private sector firms that give large bribes, the financial institutions that accept corrupt proceeds, and the lawyers, bankers, and accountants who facilitate corrupt transactions,” warns the World Bank
Such a widespread ‘plague’ continues to be more and more exported by the business of the top trading countries as reported by the UN on the occasion of the 2022 International Anti-Corruption Day on 9 December.
Corruption weakens and shrinks democracy, a phenomenon that is now more and more extended (See IPS Thalif Deen’s: The Decline and Fall of Democracy Worldwide).
Such a shockingly perpetrated practice –which is rightly defined as a “crime”, — not only follows conflict but is also frequently one of its root causes.
“It fuels conflict and inhibits peace processes by undermining the rule of law, worsening poverty, facilitating the illicit use of resources, and providing financing for armed conflict,” as highlighted on the occasion of this year’s World Day.
Corruption fuels wars
Corruption has negative impacts on every aspect of society and is profoundly intertwined with conflict and instability jeopardising social and economic development and undermining democratic institutions and the rule of law, the UN warns.
Indeed, “economic development is stunted because foreign direct investment is discouraged and small businesses within the country often find it impossible to overcome the “start-up costs” required because of corruption.”
Imposed by private business
It is perhaps useless to say that corruption is a practice widely committed by all sectors of private businesses.
In fact, in several industrialised countries, every now and then, some news shows the facades of zero-equipped hospitals and schools being inaugurated by politicians ahead of their electoral campaigns.
Shockingly, too many involved politicians get proportionally punished, if anytime, after extremely lengthy and mostly unfruitful legal processing.
Disproportionate impact
For its part, the World Bank considers corruption a major challenge to the twin goals of ending extreme poverty by 2030 and boosting shared prosperity for the poorest 40 percent of people in developing countries.
“Corruption has a disproportionate impact on the poor and most vulnerable, increasing costs and reducing access to services, including health, education and justice.”
The World Bank explains that corruption in the procurement of drugs and medical equipment drives up costs and can lead to sub-standard or harmful products.
“The human costs of counterfeit drugs and vaccinations on health outcomes and the life-long impacts on children far exceed the financial costs. Unofficial payments for services can have a particularly pernicious effect on poor people.”
Bribery exported
A global movement working in over 100 countries to end the injustice of corruption: Transparency International, which focuses on issues with the greatest impact on people’s lives and holds the powerful to account for the common good, reveals additional findings.
Its report: Exporting Corruption 2022: Top Trading Countries Doing Even Less than Before to Stop Foreign Bribery, warns that despite a few breakthroughs, “multinational companies bribing their way into foreign markets go largely unpunished, and victims’ compensation is rare.”
“Our globalised world means companies can do business across borders – often to societies’ benefit. But what if the expensive new bridge in your city has been built by an unqualified foreign company that cuts corners?
“Or if your electricity bill is criminally inflated thanks to a backroom business deal? The chances of this are higher if you live in a country with high levels of government corruption.”
Public officials who demand or accept bribes from foreign companies are not the only culprits of the corruption equation. Multinational companies – often headquartered in countries with low levels of public sector corruption – are equally responsible.”
Twenty-five years ago, the international community agreed that trading countries have an obligation to punish companies that bribe foreign public officials to win government contracts, mining licences and other deals – in other words, engage in foreign bribery. Yet few countries have kept up with their commitments, it adds.
Everybody is complicit
“Much of the world’s costliest forms of corruption could not happen without institutions in wealthy nations: the private sector firms that give large bribes, the financial institutions that accept corrupt proceeds, and the lawyers, bankers, and accountants who facilitate corrupt transactions,” warns the World Bank.
Data on international financial flows shows that money is moving from poor to wealthy countries in ways that fundamentally undermine development, the world’s financial institution reports.
Worse than ever before…
Transparency International’s report, Exporting Corruption 2022, rates the performance of 47 leading global exporters, including 43 countries that are signatories to the Organisation for Economic Co-operation and Development (OECD) Anti-Bribery Convention, in cracking down on foreign bribery by companies from their countries.
“The results are worse than ever before.”
Nous recrutons dans le cadre du renforcement de notre effectif des :
AGENTS COMMERCIAUX
MISSION
Développer le portefeuille prospects clients sur un secteur géographique précis pour l'atteinte des objectifs de ventes définis. Présenter les caractéristiques, le positionnement des produits et participer à la mise en œuvre des actions commerciales dans les points de ventes.
PRINCIPALES ACTIVITES
v Planifier et organiser son activité commerciale (visite PDV, prospection, animation…)
v Contrôler la mise en place de plan commercial et suivre son efficacité ;
v Assurer l'agencement de l'espace de vente (linéaires, vitrine), au merchandising des produits, de la signalétique ;
v Assurer la bonne activation des PDV afin d'améliorer la visibilité des marques et produits ;
v Poser les PLV et optimiser l'usage du matériel publicitaire dans les points de ventes
v Réaliser des actions promotionnelles pour accompagner, améliorer et soutenir la bonne rotation des produits ;
v Assurer une veille concurrentielle permanente (référence, prix, taux de pénétration, canal de distribution…) afin de permettre l'ajustement de la stratégie commerciale ;
v Réaliser le nombre de visites commerciales sur les PDV exigées par jour sur sa zone géographique ;
v Contrôler le bon fonctionnement des équipements froids déployés, selon les critères et conditions prescrits ;
v Faire une évaluation des impacts de ses actions commerciales et proposer des axes d'amélioration ;
v Participer à toutes les activités au sein de la direction commerciale
v Faire le reporting de ses activités à la hiérarchie
PROFIL RECHERCHE
ü Être de nationalité béninoise ;
ü Être âgé de 25 ans au moins et de 30 ans au plus au 31 décembre 2022 ;
ü Être titulaire d'un diplôme BAC+2 ou d'un DTS en Marketing et Action Commerciale ou d'un diplôme équivalent d'une école de gestion et de commerce avec option Commercial
ü Avoir au moins deux (02) ans d'expérience dans le domaine de la vente des produits de grande consommation
ü Avoir le permis de conduire catégorie B (obligatoire)
COMPETENCES REQUISES
ü Avoir une bonne connaissance des techniques de vente et d'animation
ü Avoir un sens communicationnel et relationnel élevé
ü Avoir une excellente expérience en gestion de portefeuille clients
ü Savoir identifier les opportunités du marché et analyser les besoins des clients afin de trouver des mesures adaptées
ü Avoir une bonne maîtrise de l'outil informatique et de l'environnement Microsoft Office (Word, Excel et Power Point)
ü Être créatif, d'une bonne moralité, intègre d'une bonne aptitude physique et dynamique ;
ü Être prêt à la mobilité sur toute l'étendue du territoire et immédiatement disponible
DOSSIER DE CANDIDATURE
Le dossier de candidature à déposer à l'accueil de la Direction Générale de la SOBEBRA au plus tard le vendredi 09 décembre 2022 à 12 heures et sous plis fermé avec la mention « Candidature au Poste d'AGENT COMMERCIAL » est composé de :
v Lettre de motivation manuscrite
v Curriculum Vitae détaillé
v Copie légalisée du diplôme
v Copie du permis de conduire (obligatoire)
v Casier Judiciaire
NB : Seules les candidatures respectant les critères de présélection et dont les dossiers sont retenus seront contactées.
Les autres candidatures n'ayant pas été contactées courant les deux (02) semaines suivants la date de clôture du dépôt des dossiers sont considérées comme rejetées.